National Amateur Sports

Delivering Compelling Sports Content Through Email Campaigns
Revolutionizing School Sports: Digital Solutions for Fans and Brands

National Amateur Sports (NAS) offers sports management solutions for school athletic programs, connecting brands with local sports fans through digital platforms. Their services include websites, fan apps, live streaming, and e-tickets, helping corporations engage with fans and create impactful brand impressions efficiently.

NAS partners with school districts nationwide and works alongside a diverse range of corporate partners.

National Amateur Sports
  • Email Strategy
  • List Management
  • Email Campaign Execution
  • Reporting
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Our Approach

Our goal was to build stronger connections between parents, athletes, and community partners while increasing engagement within eight school district for their sports programs and athletes. We designed a comprehensive email strategy tailored to the unique needs of each school district. This included:

  • Segmenting contacts to ensure parents, athletes, and staff received relevant and personalized communications.
  • Regularly cleaning email lists to maintain accuracy and improve deliverability.
  • Creating engaging email content to drive higher open and click-through rates.

Our campaigns focused on fostering stronger relationships, sharing important updates, celebrating athletic achievements, and amplifying community involvement.

How We Helped

Through our efforts, we achieved significant improvements:

  • Increased email engagement, with higher open and click-through rates.
  • Fostered stronger relationships among athletes, parents, staff, and community partners within each district.
  • Reduced bounce and unsubscribe rates while maintaining low spam complaints.

By focusing on strategic email segmentation and meaningful content, we successfully helped NAS enhance communication, build community connections, and celebrate the success of their athletes.

increase in email open rates
0 %
increase in email clicks
0 %
decrease in bounce rates
0 %
Partnering with Tara Lilly helped our team significantly boost engagement across every school district, build strong relationships with new community partners, and effectively connect parents and athletes to our district partners through compelling content
Derek Brosterhous, Director of Sales and Marketing

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