Multiply your marketing results at a fraction of the time, effort, and headache.

Fractional marketing leadership for B2B businesses & credit unions who are ready to finally see results.

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A fractional marketing leader delivering big wins for scaling businesses.

Fractional marketing leadership for businesses & credit unions who are ready to finally see results.

Get a Marketing Gut Check

I'm the marketing leader your business needs but isn't ready to hire full-time. (Good news: you don't have to.)

Fractional marketing leadership for businesses & credit unions who are ready to finally see results.

Book a Strategy Call

Marketing so strategic, focused, and accountable, the results will speak for themselves. (And possibly blow your mind.)

Fractional marketing leadership for businesses & credit unions who are ready to finally see results.

Book a Strategy Call

Most companies don't need more marketing. They need a marketing leader.

You’re spending time and money on marketing. (Probably a lot.) But no one is leading it. No one is setting the strategy, making sure execution is aligned, or being held accountable for results that tie back to revenue.

No marketing leader on staff.

Marketing falls to the CEO or ops person between everything else. Things get done, but nothing is connected to a plan and nobody knows what's working.

An agency with no oversight.

The agency sends reports with impressive-looking numbers, but you have no idea what any of it means for your bottom line. Nobody is holding them accountable to your business goals.

A team with no direction.

You have people doing the work, but nobody's telling them what to prioritize. They're doing a little of everything and none of it is moving the business forward.
The tactics aren't the problem.
Building a marketing engine that consistently drives revenue takes more than tactics. It takes a seasoned marketing leader with the experience, expertise, and drive to make it happen.
That's where I come in.

How We Work Together

Two ways to work together. One goal: marketing that actually works.

Need a marketing leader AND a team?

Fractional Marketing Team

You get a fractional CMO leading strategy and a senior (humans), AI-powered team handling execution. Content, campaigns, email, reporting, optimization. All under one engagement. You show up to a monthly strategy call and approve direction. We handle the rest.

You get a real marketing department without building one.

For B2B companies & credit unions that are ready to go all-in on marketing leadership with full execution support.

Explore AI Marketing Services

Already have a team or agency in place?

Fractional CMO Services
You might not need a full team. You might need someone to lead the one you’ve got.
I step in as your marketing leader. I set the strategy, manage your budget, coordinate your vendors, hold your agency accountable, and make sure your existing resources are focused on the work that actually moves the business forward. If something isn’t working, I’ll tell you. If your agency isn’t delivering, I’ll tell you that too.

For B2B & credit unions that have marketing resources but need experienced leadership to connect the dots and drive results.

Explore Fractional CMO Services

Not sure what you need?

Book a strategy call. You’ll share where your business is today, what resources you already have in place, and where you want to go. Then I’ll tell you what I’d recommend, whether or not that includes working with me.
Book a Strategy Call

The Results

What happens when someone's actually leading your marketing.

In deal value generated for an HR services company through a simple, consistent partner comms program. Two sends a month. That's it.
$ 0 M+
Decrease in cost per lead for a law firm that was overpaying for underperforming agency work. Better results. Lower costs. The right strategy.
0 %
Growth in sales pipeline for a marketing agency that needed someone to lead their own growth strategy. Quarterly plans, team alignment, and lead generation that worked.
0 %
See More Client Stories

Hey, I'm Tara.

I've spent years leading marketing. Now I do it for you.
I’ve spent 15+ years leading marketing in corporate, startup, and agency environments. I’ve managed teams in every role I’ve held. I’ve built go-to-market strategies, launched products, navigated rebrands, and helped businesses figure out what’s actually working and what’s wasting money.

I’m direct, I’m invested, and I love helping B2B business & credit union leaders go from “Is my marketing working?” to “I barely even think about marketing anymore because IT’S HANDLED. (And I’ve seen the results to prove it.)”

More About Tara

Insights

Some of Our Trade Secrets

Let's Talk

Ready to stop guessing and start growing?

Book a strategy call. We’ll talk about where your marketing is today, where you want it to go, and whether I’m the right person to help you get there.
Book a Strategy Call
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