Fractional Marketing Leader

A fractional marketing leader is a senior marketing executive who works with your company on a flexible basis to lead your marketing strategy, manage your team or vendors, and drive measurable growth. You get experienced marketing leadership without the cost or commitment of a full-time hire.

I'm the fractional marketing leader you'll eventually fire.
And it will be a very good thing.

You’ve built a business worth growing. But marketing doesn’t have a leader. It has a list of things that need to get done and no one connecting them to a plan. I step in as your marketing leader. I set the strategy, make the calls, coordinate your resources, and make sure marketing is actually driving growth. And when you’ve scaled enough to hire my full-time replacement, I’ll help you make that hire. That’s a win for both of us.

Sound Familiar?

Whether you're starting from scratch or trying to fix what's not working, the problem is usually the same.

Nobody is leading your marketing.

You don't have a marketing leader on staff.

Marketing falls to the CEO, the ops person, or whoever has bandwidth. Things get done, but nothing is connected to a plan. You know you need help but hiring a full-time CMO is a big commitment you’re not ready for.

You have a small team that needs direction.

You’ve got a marketing coordinator, maybe a content person. They’re good at execution but nobody is telling them what to prioritize. They’re doing a little of everything and none of it is moving the needle.

You have an agency but nobody is managing them.

The agency sends reports every month. The numbers look fine. But you can’t tell whether any of it is actually driving revenue. There’s no one internally holding them accountable to your business goals or connecting their work to a bigger strategy.

You're between marketing resources.

Your last marketing hire didn’t work out. Or your agency relationship just ended. Or you’re in a transition and need someone to keep marketing moving while you figure out the next step.

How We Partner

I don't just hand you a strategy and wish you luck. I embed in your business and lead marketing like it's my job.

Because it is.

Strategic Planning

I build marketing strategies tied to your business goals. Not a recycled playbook. A plan built around where you are, where you want to go, and what’s realistic with your budget and resources.

Marketing Leadership

I run your marketing function. Setting priorities, making decisions, managing your budget, and keeping everyone (internal team, agencies, freelancers) rowing in the same direction.

Team and Vendor Oversight

Whether you have a junior marketer, an agency, or a mix of freelancers, I make sure they’re doing the right work. I provide the strategic direction they’re missing and hold them accountable to results.

Sales and Marketing Alignment

I work with your sales team to close the gap. Shared goals, clear handoffs, better tools, and marketing that actually supports the revenue conversation.

Reporting and Accountability

You’ll know what’s working, what’s not, and what we’re doing about it. No vanity metrics. No fluffy slide decks. Marketing tied to pipeline and revenue.

AI-Enhanced Leadership

I use AI to work faster and smarter. Deeper research, faster analysis, better reporting. It’s not the selling point. It’s how I deliver better results in less time.

Our Approach

How we get started.

1

Discovery

I start by listening. Before I change anything, I need to understand your business, your goals, your audience, your team, and what’s already been tried. I assess every active channel, talk to your stakeholders, and get a clear picture of what’s working and what’s not. No coming in hot with a playbook on day one. I earn the right to lead by understanding the lay of the land first.

2

Strategy

Based on what I find, I build a prioritized marketing plan. I identify what we can change fast to make an immediate impact and what needs longer-term focus. What to double down on, what to fix, what to cut. You’ll see exactly where we’re headed and approve the direction before anything gets executed.

3

Build and Launch

Go time. I coordinate your team, your vendors, and your campaigns. Everything runs under my strategic direction. You focus on running your business. I focus on running your marketing.

4

Optimization

Marketing doesn’t work on autopilot. Every month, I’m looking at the data, making adjustments, and making sure we’re getting smarter. At 90 days, we do a full review and plan the next quarter.

5

The Breakup

My goal is to work myself out of the job. When your business has grown enough to bring on a full-time marketing leader, I help you hire the right person and transition everything over. That’s a win for both of us.

Need More Than Leadership?

Some of my clients don't just need a marketing leader. They need the team, too.

Same leadership. A full team behind it.

Frequently Asked Questions

Got questions?

What is a fractional marketing leader?

A fractional marketing leader is a senior marketing executive who works with your company on a part-time or flexible basis. You get the strategic leadership of a CMO without the six-figure salary, long hiring process, or full-time commitment. I typically work with a small number of clients at a time so each one gets focused, high-quality attention.

How much does it cost?

It depends on your needs and goals. Every engagement is scoped based on the complexity of your marketing, the size of your team, and what you're trying to accomplish. If you also need execution support through my AI-powered marketing team, that's a separate offering with its own pricing. Either way, it's a fraction of what you'd spend on a full-time marketing leader and department.

How is this different from hiring an agency?

An agency gives you a team that executes a scope of work. They do the tasks, send a report, and wait for the next round of approvals. That works if someone on your side is driving the strategy, evaluating the results, and deciding what to do next. I'm that someone. I lead the strategy, make the calls, and own the outcome. If you have an agency, I work with them. I make sure what they're doing connects to your business goals and I hold them accountable to results that actually matter. If you don't have an agency, I help you figure out the right resources for what you need.

What if I already have an agency or marketing team?

Great. I work with them. I provide the strategic direction and accountability that's probably missing. I'll evaluate whether your agency is delivering real value, make sure your team is focused on the right priorities, and connect all the pieces to a plan that ties back to revenue.

How soon will I see results?

There's no magic pill. With the right resources and budget, you can start seeing measurable improvements in three to six months. The first 90 days are about getting clarity, building the plan, and making quick wins where they exist. Real, sustainable growth takes consistency and patience.

What's the first step?

Book a free discovery call. We'll talk about where your marketing is today, where you want it to go, and whether I'm the right fit. And if I'm not, I'll tell you straight.

Let's Talk

It's time to stop guessing and start driving your marketing with intention.

Whether you need strategic leadership, team oversight, or a full marketing department powered by AI, let’s talk about what makes sense for your business.