National sports organization with corporate partnerships and clients across multiple markets.
They had marketing activity but no strategy connecting it to sales. They also had something valuable they weren’t using: a database of over 400K contacts and channels with a genuinely engaged audience. The asset was there. Nobody had put a strategy behind it.
We built a segmentation strategy, developed targeted outreach campaigns, and tapped into their highest-engagement channels with the right message to the right segments. The result: $72K in pipeline in three months, entirely organic, by turning an underused asset into a real source of opportunity.
A regional credit union that need to increase products per household.Â
When member surveys revealed that budgeting was their top pain point, a lifestyle brand was created: content, guides, local business partnerships, deals, and recipes all focused on helping people save money. It became a way to connect with the audience that had nothing to do with selling financial products.
On the revenue side, I developed campaigns that contributed to $19 million in home equity closings and led initiatives that generated over 5 million impressions in a single year.Â