A regional credit union that need to increase products per household.Â
When member surveys revealed that budgeting was their top pain point, a lifestyle brand was created: content, guides, local business partnerships, deals, and recipes all focused on helping people save money. It became a way to connect with the audience that had nothing to do with selling financial products.
On the revenue side, I developed campaigns that contributed to $19 million in home equity closings and led initiatives that generated over 5 million impressions in a single year.Â