National sports organization with corporate partnerships and clients across multiple markets.
They had marketing activity but no strategy connecting it to sales. They also had something valuable they weren’t using: a database of over 400K contacts and channels with a genuinely engaged audience. The asset was there. Nobody had put a strategy behind it.
We built a segmentation strategy, developed targeted outreach campaigns, and tapped into their highest-engagement channels with the right message to the right segments. The result: $72K in pipeline in three months, entirely organic, by turning an underused asset into a real source of opportunity.
A regional credit union that need to increase products per household.
When member surveys revealed that budgeting was their top pain point, a lifestyle brand was created: content, guides, local business partnerships, deals, and recipes all focused on helping people save money. It became a way to connect with the audience that had nothing to do with selling financial products.
On the revenue side, I developed campaigns that contributed to $19 million in home equity closings and led initiatives that generated over 5 million impressions in a single year.
A community credit union with a capable team, a full marketing operation, and no senior marketing seat.
The spend looked reasonable and the reporting looked healthy. Clicks were climbing year over year. But two thirds of those clicks never became a visit, nothing connected back to new members or funded loans, and tens of thousands a year were going to vendors and tools that weren’t earning it.
I came in as their fractional marketing leader, with a marketing team to support execution. We ran a full marketing audit, built a strategy around four growth engines, and handled their marketing while we did it, so nothing in market went dark.
$57K a year in waste identified, most of it fixable inside the existing budget. A measurement foundation so every campaign can be judged instead of defended. And a blueprint for the marketing team they’re building next.